Sommers on December 12th, 2011

The Five Star Review System is just months away from its debut. Over 9 months of 24/7 teamwork has gone into the development of the system which is currently in the final stages of alpha testing.

Video 1: Reviews and Feedback
Video 2: Rewards and Referrals
Video 3: Reputation and SEO
Video 4: Roadblocks and Ramifications
Video 5: Reports and Statistics

The Five Star Review System was created for local businesses who want to attract new customers by dominate the Internet with genuine five star customer reviews. Here is a quick recap of what they system will do for your business.

1. Get feedback from all of your customers
2. Have good reviews show up on the search engines
3. Have good reviews show up on the social networking sites
4. Keep bad reviews from showing up on the Internet
5. Have up-to-date customer testimonials on your website
6. Have a customers photo with their testimonial on your site
7. Have a webpage on the Internet with your 5 star reviews
8. Have a digital coupon for your customers to use and share
9. Generating referrals from your happy customers
10. Provide customers a compelling reason to buy again
11. Track customer service by employee
12. Track customer referred sales
13. Track sales by employee
14. Generate referrals for specific salespeople
15. Track where your new business is coming from
16. Understand how search engines rank your business listing

Click here if you want to sign up for a notice when the system is fully operable.  It will be available to the first 100 customers for $169.00/month Starting in late May, 2012.

*  Your email address:
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Sommers on October 14th, 2011

You may have recently received an email from Google informing you that they are about to update your business listing. I think this is a genius idea on the part of Google and quite frankly, I’m surprised they didn’t think of this earlier. It encourages business owners who have not visited their Place Page in some time to re-visit it while directing others who have never visited their Place Page to claim it.

Where Does Google Get Your Business Information?

Many business owners, maybe even you, are not aware of how Google gathers the information they show on your Place Page. As they mention in their email, they use many sources to determine the accuracy of your listing. This is why optimizing and publishing your business listing on sites like Universal Business Listing is so important. The more sources Google finds with accurate information about your business, the better they feel about promoting your business listing to the front page of results.

If Google finds discrepancies with your business listing (business name, business address, business phone number) on multiple sites, they will be reluctant to show you in their results. You can do a quick search to see what Google and the other search engines see by doing a search for:

  • Just your business name
  • Just your business address
  • Just your telephone number

You may be surprised to see what comes up. If you do see a discrepancy, fix it quickly.

What Google Really Wants From You However Is …

What Google is really hoping however is that while you’re making the changes to your listing or checking for its accuracy, they will be able to redirect your attention to their Google Adwords Express service. This is great for Google, but not so great for you.

There is no doubt that the Google Adwords Express service will generate new business for you, but getting your business listing to the front page of results and making it the most compelling listing on the page and generating all of your new leads for free is much better.

Before you invest a dime, (or a couple hundred dollars a month) in Google Adwords Express, do everything in your power to optimize and publicize your business listing. This site is filled with tips and ideas as to how you can do just that. Just keep in mind that the three most important factors necessary to get front page placement include:

  • Distance
  • Promenance
  • Relevance

You can learn a lot more about all three components by reading my article entitled: Local Search Ranking by Google Maps

Kick It Up A Notch

If you really want to kick it up a notch, invest in our DIY Local Search Marketing System. The System will provide you with the step-by-step process necessary to take full advantage of Local Search on Google, Yahoo, Bing and dozens of other highly search sites.

If you don’t want to pay a local search marketing expert hundreds of dollars an hour to optimize, publicize and trouble shoot your local search marketing program, then this system is exactly what you’re looking for. It is comprised of a Fill-In-The-Form PDF Manual and our Local Search Marketing Training Website that will walk you through the entire process.

If you’re not afraid to do a little work on your own marketing, you can look forward to seeing some wonderful results, and by results I mean free leads from the Internet.

Sommers on October 7th, 2011

Chronicle Of A Local Search Marketing Project

Would you like to see how a local search marketing campaign works from start to finish? Join me as I chronicle my step by step experience creating a campaign for a brand new business in Southwest Florida.

The business is Ft. Myers Motorcycle Rental in Ft. Myers Florida. The business owner, Tom Kindelan, knows the value of local search first hand (read his testimonial) so he asked me to get started on a local search project for a  new business he wanted to start. Here’s what we did.

June 1, 2011 – Tom Had An Idea For A New Business

Tom decided he wanted to start a motorcycle rental business and open it before the snowbirds came to visit Southwest Florida in the fall. He called me and asked what he needed to do over the summer to prepare for the work we would do in early fall when we started his local search marketing project in earnest. This was my advice.

  • You must have a website. It does not need to be fancy or expensive, but it must be fully optimized for the search engines. Get a domain name that describes exactly what you do and include your location. Try to get something like
  • Get a local telephone number exclusively for your business. You won’t need it until about 60 days before you open, but Google suggests/demands/requires that you have a unique telephone number for each business.  239-257-8085.
  • Research your competitors on Google and determine your niche. What will make Ft. Myers Motorcycle Rental different, better? Rent a pre-owned, professionally maintained Harley-Davidson motorcycles for a fraction of the cost you would pay to rent a new Harley.
  • Purchase motorcycles to rent before you start getting calls.

October 8, 2011 – The Work Begins

Now it’s my turn. I took the information Tom had researched and built a fully optimized website for his local business (Optimizing a website for local search marketing is very different from standard website optimization.) I also optimized and claimed his business listings on Google, Yahoo! and Bing. Unfortunately, because Tom owns another business at the same location, neither Google nor Bing allowed me to claim his business via the telephone. We had to wait to verify Ft. Myers Motorcycle Rental through the mail. No big deal!

My next step was to place his business listing on UBL and Localeze in order to promote his business on the Internet and acquire tons of citations, which I did over the next few days.

Then I ran off a list of the most powerful citation websites for motorcycle rental companies in Southwest Florida using a very, very cool tool from Whitespark. I gave this list with Tom to share with his staff so they could gather even more citations over the course of the next few months. This is something he and his staff did without my assistance. It’s easy to do when you know how to do it.

As of October 8, Ft. Myers Motorcycle Rental is not showing up on any of the search engines for Tom’s primary keywords which are “Ft. Myers Motorcycle Rental” and Ft. Myers Harley Rental.” He won’t be renting motorcycles until mid-November, so we will not be able to acquire reviews until that time, but rest assured, he will be generating 5-star review from his happy customer. Tom is very good getting reviews.

  • One time cost of Local Search project including new websites: ~ $2,500
  • Return on Investment: My guess is that once Tom opens for business, he will recoup his investment in less than 60 day … and that’s without any ongoing monthly fees. Sweet!

Stay tuned and let’s see how well this local search marketing project works for Tom, both in search engine placement on the Internet and more importantly, in real dollars for a start-up business.

Update November 1, 2011

Just received a call from Tom, the owner of Ft. Myers Motorcycle Rental. His business listing is now in the second spot for the term Fort Myers Motorcycle Rental and he’s in the third spot for Fort Myers Harley Rental on Google.

Now his quest is to continue gathering business citations from the list provided by Whitespark and generate 5-star customer reviews using the 5-Star Review System … which he will do as soon as he starts renting bikes.

I also made a change to the description text on the Fort Myers Motorcycle Rental website. Currently the text under the search results reads, “Rent Harley-Davidson Motorcycles from Ft. Myers Motorcycle Rental in Ft. Myers, Florida.

I change the description text to now read, “Save 30 percent by renting your Harley-Davidson Motorcycles from Ft. Myers Motorcycle Rental in Ft. Myers, Florida.” The goal is to attract Harley renters who want to save money on their rental.  I’ll be keeping an eye on this to see how quickly Google picks it up and if it makes a difference in the number of rentals.

Update February 25, 2012


Pictures speak louder than words. Take a look at the graphic below and see how Fort Myers Motorcycle Rental is doing the the major search engines.


Google Listing

As of a few weeks ago, Fort Myers Motorcycle Rental took the first place spot in Google. Tom’s business listing is just ahead of the Harley listing with eight reviews and a 5 -STAR rating while the Harley Dealership has nine reviews with a 4-STAR average rating.

Just a few months ago, this business did not exist. Today, Google is presenting Ft. Myers Motorcycle Rental as the best, most trusted Motorcycle Rental company in Ft. Myers Florida … even more trusted than the Harley-Davidson Dealership that has been in business in Ft. Myers for years.

Google Maps Listing

Fort Myers Motorcycle Rental is listed in the first spot on Google Maps too, ahead of the Harley Dealership. It also has a higher customer rating with a more compelling photo and a better review for someone interested in renting a motorcycle. Studies show that 20% of people doing local search use Google Maps rather than Google. That is why it’s so important to be listed high in the search results here too.

Yahoo Listing

Fort Myers Motorcycle Rental is listed in the second spot on Yahoo, which a lot of business owners tend to discredit. On average, Yahoo generates about 1/4 the number of calls you can expect from Google, depending on the industry you serve. It’s important to be listed high on Yahoo! too. It only takes one customer review for the stars to show up on yahoo! It takes 5 reviews before stars show up on Google. Focus on getting at  least one 5-star review on Yahoo!

Bing Listing

Ft. Myers Motorcycle Rental is in the #1 spot on Bing … ahead of the Harley Dealership. Bing also represents about 1/4 the traffic of Google, and Bing is growing in importance every day.

Internet Yellow Pages

Oh, and Ft. Myers Motorcycle Rental is in the second spot for Motorcycle Rental Fort Myers on with a 5-STAR average rating there too … and Tom’s not paying a dime to advertise there either. Sweet!


As you may know from reading my other articles, first page placement on Google, Yahoo! and Bing means nothing if your business listing is not generating new business. According to Tom, he went from zero calls a day before we started his local search marketing campaign to an average of 1 call a day (7 calls a week, 30 calls a month or 365 calls a year) just a few month after we started.

That may not sound like a lot, but in the motorcycle rental business it’s the difference between owning a profitable business and going out of business.

Return on Investment

Initially, I thought it was going to take Tom about 60 days to earn his investment back from the work I did for him on his local search marketing project. As it turned out, it only took 30 days.  And, here’s the best part, Tom will see a return on his investment every 30 days without having to pay a dime in advertising … ever.

From a local search marketing perspective, things could not have gone better. As Tom and his staff accumulate more and more 5-star reviews and a list of happy customers, he will see a never ending flow of new customers.

The success of Ft. Myers Motorcycle Rental is based on four things.

  1. An optimized business listing.
  2. A publicized business listing.
  3. A website optimized for local search.
  4. Ability to generate 5-star reviews on multiple review websites.

Now It’s Your Turn

Would you like to do the same for your business? You can. Here’s what you need to do.

1. Read everything you can about Local Search Marketing on VisOnTheNet

2. If you want to do Local Search Marketing yourself, invest in the DIY Local Search Marketing System. You can learn more about it here.

3. Start generating 5-star customer reviews right now. If you want to supercharge your ability to generate 5 star reviews and acquire referrals from your happy customers, check out The Five Star Review System at

4. Don’t have the time or inclination to do it yourself? Give us a call at 808-891-0449 and talk to us about your project. We can get you moving in the right direction.