This post will show you how to geocode your images using Google’s “Picasa Web” service. The reason you want to do this is to make your Google Place page listing even more relevant. By geocoding your photographs you’re showing Google that your photos are associated with your business location. This is just one more Advanced Technique we use with our customers to help them move up the Google Maps Listing.
2) Once signed in, click on “Upload”
3) Title your album and click “Continue”
4) Click the “Choose photos to upload” button
5) Browse to and select your photos. Once selected, click “Open.”
6) Once your photos finish uploading click “Ok” in the bottom right of the window.
7) Next, click one of your photos you would like to geocode. (Important!)
8) On the bottom of the right column, find and click “Add Location”
9) Enter the address of the business (required). You can fine tune the pin by clicking and dragging it to the correct location. Click “Save Location” once the pin is in the correct location.
10) Refresh the webpage.
11) On the right side of the photo, verify that the Latitude and Longitude are set.
12) Add a caption to your photo.
13) Use your primary keyword and then click “Save Caption.”
14) Download your photo using the Download link noted in the graphic below. Save it to your computer where you can easily locate it.
15) Rename your photos using your main keywords. To separate words, use dashes (-) not underscores(_)
16) Lather, Rinse and repeat. You’re all done! The photos are ready to be uploaded to your business listing.
Professional Local Search Ranking Analysis by Bob Sommers
When it comes to placement on Google Maps, the three things that matter most are:
- Relevance: Does your business offer the products or services being search for?
- Prominence: How well known is your company … on the Internet?
- Distance: How far is your business located from the area being searched?
Relevance
When it comes to relevance, the most important factors are your category selection, business name and business description in that order. You have control over all three of these factors … and it begins and ends with your local keyword research.
Prominence
When it comes to prominence, the most important factors include the quantity and quality of citations, number of positive customer reviews and the popularity and optimization of your business website. Prominence is the most time consuming factor to enhance, but it’s also the factor that will allow you to leapfrog past your competition … and stay there.
Distance
It just makes sense that distance would be an important factor, but it’s not the most important factor as you might think. Here is an example of a business that is located 11 miles from the city center and it still shows up on page one of results for its primary keywords. Regal Car Rental in Ft. Myers Florida
Why? Because Regal Car Rental is perceived as being both relevant and prominent on the Internet. Keep in mind that Regal Car Rental is/was a very small single location rental car business competing with the links of Hertz, Alamo, Enterprise Leasing, Budget, Avis etc. This is the power of understanding how Local Search Marketing works.
If your business is located way outside of Google’s map area, there are ways you can still get your business listed on the results page for that area, but you’ll need to do it with either Google Adwords or with a highly optimized local web presence.
How An Appliance Repair Shop Owner Went From Being Days Away From Going Out Of Business To Opening A Second Location In Less Than 2 Months.
The story I’m about to tell you is true. The names have remained the same so that you can evaluate the truth for yourself.
Joe gets his first new out-of-warranty customer from Yahoo and his 5-star customer reviews are showing up all over the Internet. He simultaneously uses the skills he learned and opens a second office in Naples, Florida
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“Once we get a new customer (that’s the hard part), they become a customer for life. So when I tell you that you’re responsible for PoseTek getting 6 New (Out-of-Warranty) Customers today, you can imagine what that means to us in terms of dollars and additional service calls. And we’re getting new customers at an accelerated rate.
Promise me that you won’t teach any other appliance service company in Ft. Myers what you taught me. Please?”
Joe Pose – PoseTek Appliance Service LLC
17030 Alico Commerce Ct. Ste 314 / Fort Myers, FL 33967 / (239)-200-6669
As long as you don’t own appliance repair company or a rental car business in Southwest Florida, feel free to call either Joe Pose (239) 200-6669 or Tom Kindelan (239) 566-3643 to hear their story first hand.
Want to put this same strategy that transformed Joe’s business to work for your local business? Give me a call here in Hawaii at 808-891-0449 today.