You do not need a website to dominate your Local Market on Local Search, but it helps. Here are a few things you can do to optimize your website or blog for local search.
Use your primary keywords and geographic information in your domain name.
SappingtonPainters for example includes the town and the primary keyword people use when looking for a house painter
Put your business citation in the footer of every page on your website and link it back to your Google Place Page. Here’s an example
Sappington Painters / 28 Grantwood Lane / St. Louis, MO 63123 / 314-467-0603
HTML Version – Just substitute your information for the information in orange.
<p><a href=”http://maps.google.com/maps/place?cid=2820118493767708795“>Sappington Painters</a> / 28 Grantwood Lane / St. Louis, MO 63123 / 314-467-0603</p>
HTML Header Geo-Tag
If your business is located near the city center, you should consider adding this geo-meta tag to the header in your website. It will help Google and the other mapping software know exactly where you’re located.
Here’s the meta-tag for the Internet Marketing Association of Hawaii
<meta name=”DC.title” content=”Internet Marketing Association of Hawaii” />
<meta name=”geo.region” content=”US-HI” />
<meta name=”geo.placename” content=”Kihei” />
<meta name=”geo.position” content=”20.695947;-156.421773″ />
<meta name=”ICBM” content=”20.695947, -156.421773″ />
Now… considering your site is already optimized for the search engines with the normal on-page SEO strategies (e.g. title tags, meta tags, H1 tags, alt tags, etc.), whether you optimized it yourself or hired a Search Engine Marketing firm, here are a few quick fixes that will supercharge your site for local search.